A dad has captured the hearts of millions after sharing a series of wholesome videos teaching fellow fathers how to style their daughters’ hair.

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Simon Booth, a social media growth and marketing expert, has been documenting his morning routine with his daughter Harlow, showing other parents how to tackle everything from simple ponytails to more complicated hairstyles.

What started as a series of practical hair tutorials has quickly become something much bigger, with Simon’s videos racking up over 15 million views across Instagram, Facebook, and TikTok.

But while the impressive viewing figures have taken him by surprise, Simon says the most rewarding part has been hearing from other parents who have started spending more time with their daughters after watching his videos.

Simon has been responsible for doing Harlow’s hair every morning for the past two years, having initially learned the basics from his own mum and by watching online tutorials.

What was once an unfamiliar task has since become one of his favourite parts of being a dad.

In one of his Instagram captions, he explained: “Doing Harlow’s hair has been my job every morning for the last two years. I learnt it all from watching videos like this and my mum teaching me, and now it’s honestly the best part of my day.”

His videos, shared through his Instagram account @simon_strongmedia_, follow his progress as he attempts different hairstyles while encouraging other fathers to give it a go themselves.

And Simon is refreshingly open about the fact that he’s still learning.

In one video, he tackled a French braid, admitting that he’d only managed the hairstyle twice before and had previously avoided it because of how difficult it seemed.

Rather than giving up, he committed to practising the style for seven consecutive days to see how much he could improve.

His determination has clearly resonated with viewers, particularly those who might feel intimidated by attempting their daughters’ hairstyles for the first time.

But beyond teaching practical skills, Simon hopes his videos encourage parents to appreciate the small moments they share with their children.

In a particularly touching caption, he wrote: “This time with Harlow in the morning is sacred to me. Hopefully there’s never a day she stops asking me to do her hair, but I know there’ll be a day when doing it every morning comes to an end, and I’m so aware of that. So even if it’s just 5 minutes brushing it before school, it’s right at the top of my priorities.”

He also revealed that he has some rather ambitious goals for the future.

“My goal is to keep doing this for as long as she’ll let me,” he added. “There are two things I really want to be able to do. Her hair for prom, and if she decides she wants to get married one day, I’d love to be good enough to do her hair for that too.”

The series has featured plenty of adorable moments, including a Halloween-themed hairstyle inspired by Harlow’s excitement for the occasion.

And while the hairstyles have been winning people over, the response to the series has exceeded anything Simon expected.

In one update, he revealed that the videos had helped him gain over 18,000 followers on Instagram and another 15,000 on Facebook – results he describes as “insane”.

The videos have since accumulated more than 15 million views across Instagram, Facebook and TikTok.

Despite his growing audience, Simon says he still considers himself a beginner and regularly looks to more experienced creators for inspiration.

However, the messages he receives from other parents have been even more meaningful than the numbers.

“The best bit though is the messages. So many of you have told me you’ve started brushing your daughter’s hair, putting it up in a ponytail, getting a bit more organised in the mornings and just spending that time bonding with her. I love it,” he writes.

He has also been delighted to discover that his audience extends well beyond fathers.

“I’ve loved reading all your comments too, and not just from dads. At this point ‘girl dads’ is really just the hook, because so many mums have been commenting and joining in as well,” Simon continued.

And despite starting as a 7-part miniseries, Simon has released 12 videos helping dads learn how to style their daughters’ hair.

The heartwarming videos have attracted plenty of praise from social media users.

One viewer commented: “As a father of 2 daughters, I rate you highly! Very welcomed post.”

Another simply wrote: “Dad goals”

Others have been amused by Simon’s practical approach to organising his daughter’s hair accessories, which involves using a toolbox.

“Using a tool box for hair supplies is the funniest and most practical dad thing i have ever seen lol,” one person commented.

For Simon, however, the biggest achievement isn’t mastering a complicated braid or gaining thousands of new followers. It’s knowing that other parents are taking inspiration from his videos to spend a little more quality time with their children.

Featured image credit: Instagram/simon_strongmedia_ (screenshots)