Every few months, it seems like the internet collectively decides on a new animal to worship.

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One minute it’s a pygmy hippo, the next it’s a monkey clutching a stuffed toy. Now, social media has found its latest unlikely superstar — a strangely-shaped raccoon from Seattle called Jimothy.

In the space of just a few days, the wild raccoon has gone from quietly wandering around Seattle neighbourhoods to becoming one of the internet’s biggest viral sensations, complete with memes, merchandise, artwork, and even an official city celebration.

And yes, people are already buying Jimothy T-shirts.

It all started with one confused reaction

Jimothy’s rise to internet fame began after Seattle resident Kiana Hall spotted the raccoon while out walking with her husband in Ballard.

She shared a video on Instagram showing the unusual-looking animal scurrying across the street while asking one simple question in the voiceover: “What am I looking at?”

She and her husband quickly decided the raccoon needed a name.

“He just looked like a ‘Jimothy’ to me,” Hall later explained to Today. “I don’t have any other explanation.”

That clip exploded online.

According to Know Your Meme, the video collected hundreds of thousands of likes within days before climbing to millions of views, with Instagram’s algorithm sending Jimothy onto feeds across the world.

If you’ve spent more than a few seconds scrolling recently, there’s a good chance you’ve already met him.

Why does Jimothy look so different?

Jimothy immediately caught people’s attention because of his distinctive body shape.

Wildlife experts believe the raccoon may have short spine syndrome, an extremely rare congenital condition caused by compressed vertebrae.

The condition has occasionally been documented in dogs and other animals and gives them a much shorter, rounder appearance than usual.

Despite his unusual proportions, Jimothy appears to be surprisingly agile.

Animal keeper Wendi Mallo said she was impressed by how well the raccoon appears to be coping.

“I’m amazed at how well he’s done and I’m amazed at the magic that’s in our own backyards,” she told Fox 13. “I think that it’s a nice little wake-up call for us to kind of notice what’s back there and pay attention.”

And what initially started as a viral video has snowballed into something much bigger – as Jimothy has become something of a hometown mascot.

The Seattle Mariners recently encouraged fans inside the stadium to “make noise for Jimothy,” while a mural of the raccoon has already appeared in Ballard.

A painting inspired by the viral animal even raised $6,500 for a local food bank at auction.

Seattle city council member Alexis Mercedes Rinck has also announced plans to issue an official proclamation celebrating the “majestic” raccoon, declaring summer 2026 to be “Jimothy Summer”, The Guardian reports.

Not bad for an animal that spends most of its time searching through bins. In fact, he’s even reached space…

The raccoon has already appeared on The Daily Show, while NASA joined the fun by sharing an image of Seattle taken from the International Space Station.

The agency jokingly pointed out the home of “the iconic raccoon,” adding: “Jimothy runs this city.”

Online, fans have wasted no time creating artwork, memes, custom Lego builds, video games, tattoos and countless social media tributes.

Naturally, the merchandise followed almost immediately.

Etsy has become flooded with Jimothy-themed products, including stickers, hoodies, tote bags and mugs featuring slogans like “Stay weird,” “Doin’ my best,” “Protect at all cost,” and the increasingly popular “Hot Jimothy Summer.”

Part of Jimothy’s appeal may be that he feels completely authentic.

At a time when social media feeds are increasingly filled with polished influencers and AI-generated content, Jimothy is simply… a slightly odd-looking raccoon wandering around Seattle.

As one analysis of the phenomenon noted, people seem to be embracing “the ‘what am I looking at?!’ viral moment.”

The internet has made plenty of unusual animals famous before, from Grumpy Cat to Moo Deng, but Jimothy’s rise has been remarkably quick.

As the raccoon’s popularity has grown, another mystery has emerged.

Some Seattle residents claim they’ve seen similar short-spined raccoons over several years, prompting speculation that there could actually be multiple animals with the condition.

“There’s posts now that say he was born a year ago and then other people with posts that saw him in 2017,” local resident Rebecca Sorenson said. “I’m curious now if there are more than one?”

Experts believe that’s certainly possible.

Mallo explained that a raccoon surviving nearly a decade in the wild would be highly unusual.

“Yeah that seems like a very long-lived raccoon to me for the wild,” she said. “In the wild, 3 to 5 years would be doing really well.

“A lot of raccoons don’t even make it through their first year.”

For now, nobody knows whether every sighting belongs to the same famous raccoon or whether Seattle is home to more than one short-spined trash panda.

Jimothy even has an origin story

As fans searched for more information about their new favourite animal, another Seattle resident shared what appears to be footage of Jimothy as a baby.

According to Ben Trammell, the raccoon was born in a neighbour’s backyard and spent months growing up alongside his siblings.

“He was so small and clumsy but his mother and siblings were always so patient and caring, keeping him from falling and sometimes just carrying him,” Trammell said.

It’s the kind of wholesome backstory the internet loves.

Just don’t go looking for him

As Jimothy’s celebrity continues to grow, wildlife officials have offered one important reminder.

However famous he becomes online, Jimothy is still a wild raccoon.

The Washington Department of Fish and Wildlife has urged people to admire him from a distance and simply “leave him alone.”

Hall agrees, saying: “I just hope Jimothy continues to live his life freely and I hope he can be healthy.”

Whether “Hot Jimothy Summer” lasts another week or becomes one of the internet’s defining animal moments of the year remains to be seen.

But for now, Seattle’s oddly-shaped raccoon has achieved something few wild animals ever do: He’s accidentally become one of the biggest celebrities on the internet.

Featured image credit: Instagram/c1vrgr1/Facebook/UniversityofWashington