A bakery in Thailand has managed to turn one of the world’s most beloved pastries into one of social media’s strangest talking points.

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Sai Wan Bakehouse, a popular bakery in Pattaya, has gone viral after unveiling a croissant that many online have nicknamed the “pubic hair croissant” thanks to its remarkably striking appearance.

At first glance, the flaky pastry looks as though it’s been topped with strands of black hair resting on whipped cream.

Thankfully, that’s not actually the case.

The unusual topping is reportedly made from finely shredded Fat Choy – a black edible algae – which many customers believe adds a subtle savoury flavour that balances the sweetness of the pastry.

While the bakery hasn’t revealed its full recipe, that hasn’t stopped curious visitors from making the trip to Pattaya to see the now-famous creation for themselves.

The croissant wasn’t even originally planned as a permanent menu item.

According to local reports, the idea grew out of a novelty birthday cake designed as a prank for a customer.

The bakery had previously created a humorous “hairy cake,” and after it proved popular, owner Arthit Chomsawat adapted the concept into croissant form.

That decision has turned Sai Wan Bakehouse into one of Thailand’s most talked-about bakeries.

Known locally as the “Mor Oi Croissant” – Thai slang that literally translates to “pubic hair croissant” – the pastry has become a viral attraction, with customers queuing up to photograph it, film taste tests and decide whether it tastes considerably better than it looks.

Priced at around 65 to 70 Thai baht per croissant (about £1.50 GBP), the creation has also attracted international attention, with French media outlet Prisme reporting on the trend as debate spread well beyond Thailand.

Not everyone has been impressed.

Some critics argued that turning a classic French pastry into a joke had gone too far, suggesting the design was disrespectful to the croissant’s origins and that creativity could have been expressed in a more tasteful way.

Others saw it very differently, praising the bakery for embracing humour and creating something guaranteed to get people talking.

Social media has become just as divided as the bakery’s customers.

One person admitted the pastry had unlocked an entirely new fear, writing: “This just triggered a phobia I didn’t know I had.”

Another wasn’t convinced that novelty should come before presentation, adding: “Food should look nice as well. Who wants to eat ‘hair’?”

Others, however, leaned fully into the joke.

“As an 80s kid that dated in the 90s id eat that right up,” one commented, with another Instagram user quipping: “Which croissant would you like? The 70s p*rno one please.”

Whether people find it hilarious or horrifying, almost everyone seems to have an opinion.

The bakery itself is already well known in Pattaya for its wide selection of pastries and croissants, but none have generated quite the same level of attention as this one.

But whether you love the idea or are repulsed by it, Sai Wan Bakehouse has achieved exactly what every business hopes for with a novelty product: it has everyone talking.

Featured image credit: Instagram/bankii_ii (screenshots)