The Super Bowl has a long history of delivering the unexpected, and Super Bowl LX was no exception.

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Amid the action on the field, the blockbuster commercials and Bad Bunny’s headline-grabbing halftime show, play briefly ground to a halt when a bare-chested pitch invader sprinted onto the turf during the fourth quarter.

While NBC’s live broadcast quickly cut away — in line with the NFL’s long-standing policy of not amplifying pitch invasions — clips and screenshots soon surfaced online. And once they did, fans became fixated on one question: what exactly was written on the man’s body before he was taken down?

The game, held on February 8 at Levi’s Stadium in Santa Clara, California, saw the New England Patriots face off against the Seattle Seahawks. By the time the fourth quarter arrived, viewers had already been treated to a packed night that included controversial adverts and a halftime show that – according to many on social media – comfortably outshone Turning Point USA’s alternative broadcast featuring Kid Rock.

But for all the planning and polish, one unscripted moment felt almost inevitable.

A man ran onto the field wearing trousers and shoes, but no shirt, raising his arms as security scrambled behind him. Even New England Patriots wide receiver Kyle Williams got involved, chasing the intruder down and eventually giving him a light tap that sent the pitch invader tumbling to the ground.

One X user joked of Williams’ involvement: “Best offensive play of the night for us.”

Although the incident never made it to air, MassLive reporter Mark Daniels captured the moment and shared the clip online, allowing viewers to pause, zoom and scrutinise what they couldn’t see live.

That’s when the writing became clear.

According to images and video circulating on social media, the man had promotional phrases written across his upper body. On his back were the words “Trade with Athena,” alongside a social media handle, “@fxalexg.” Screenshots also suggested additional writing across his chest, reading variations of “trade on the sandspot” and similar trading-related slogans.

In other words, this wasn’t a random drunken dash for notoriety — it appeared to be a calculated advertising stunt.

The pitch invader has since been identified by online users as Alex Gonzalez, who describes himself as a trader on social media. And for those with good memories, the name rang a bell almost immediately.

This wasn’t Gonzalez’s first Super Bowl appearance.

Back in 2024, a shirtless man ran onto the field during the Super Bowl at Allegiant Stadium in Las Vegas, also using the moment to promote a trading account. That individual was later identified as – you guessed it – Gonzalez, with “fx_alexg” written across his body alongside the phrase “set and forget.”

After that incident, he was charged with a misdemeanour offence, but showed little remorse afterward. In a social media post at the time, he wrote: “One of my goals has always been to streak the Super Bowl. I did it now, and I’ll do it again.”

“And I don’t want to be that guy, that I’m rich and I’m 50 years old and I’m like, ‘Damn, I wish I would’ve done that when I was younger.’ No. I did it now and I’ll do it again,” he reportedly wrote on social media in 2024.

Two years on, it appears he stayed true to his word.

While the NFL has yet to officially confirm the identity of the Super Bowl LX intruder, the similarities are hard to ignore: the same handle, the same promotional intent, and the same global stage. He’s even taken to Instagram to share photos of the stunt and the fallout, writing in the caption: “I had a very important message to share with all my traders… profitably in trading is right in the blind spot… and with @tradewithathena it makes it all so much easier.”

The phrase “Trade with Athena” is linked to Gonzalez’s Forex trading venture, with “fxalexg” serving as his username across platforms. Despite some early speculation online that the stunt might have been political — particularly given the charged climate surrounding recent ICE raids and US politics — there’s no indication that was the case.

Instead, the message was commercial.

And the timing couldn’t have been more deliberate. With the Super Bowl projected to draw more than 120 million viewers worldwide, it remains one of the most valuable advertising platforms on the planet. Thirty-second commercial slots reportedly cost around $8 million, and even halftime performers like Bad Bunny aren’t paid, instead accepting the exposure that comes with performing in front of such an enormous audience.

That same exposure is precisely what makes the Super Bowl so tempting for pitch invaders, despite the severe consequences.

Penalties for invading the field can include heavy fines, criminal charges and even lifetime bans from NFL stadiums. Broadcast partners actively avoid showing such incidents to discourage copycats — but as Super Bowl LX once again proved, social media makes total suppression almost impossible.

Within minutes, screenshots of the writing on the intruder’s body were circulating widely, reigniting debate over whether these stunts are worth the risk.

Featured image credit: X (screenshot)